Free Way to Track Website Phone Leads to Get at Your ROI

Jul 13, 2016

There are more sophisticated ways to do this, but if you are on a budget and need to track phone leads from your website, here is an inexpensive way of doing it. This article shows you how to add a little javascript to your website to display different phone numbers to your users so you can track where your leads are coming from. A pretty slick way to put together an ROI for a campaign. Here is the code that you would add to the <head> of the page:

var current_page = document.URL; var sourceConfirm = current_page.indexOf(“?source-track”);
var phone_num=”XXX-XXX-XXXX”; if (paidConfirm != -1) { document.cookie = “Track this Source”; } else { }
var cookieCheck=document.cookie.indexOf(“Track this Source”);
if (cookieCheck != -1) { phone_num=”YYY-YYY-YYYY”; } else { }

Replace “?source-track” with whatever parameter you are using to tag the inbound link with. Replace XXX-XXX-XXXX with your default phone number. Replace YYY-YYY-YYYY with the variable phone number that you would like tracked.

Put the following tag where you need the phone number to display:

<script>phone_num</script>